Dutch Cycling Embassy

The main goals as Managing Director of the Dutch Cycling Embassy is to provide knowledge and sharing expertise about Dutch Cycling all around the world. As the Director of the Dutch Cycling Embassy I am responsible for the development, operational activities and indicating strategic areas of focus/ vision of this Public Private Partnership. Together with over 50 public and private members, we are organising different types of activities needed to promote the Dutch expertise, products and services concerning cycling inclusive mobility. I am responsible for the management of the daily office of this Foundation, under delegation of the Board. Including coordinating the different projects we have in different countries/ cities as results of the many incoming request from all over the world. Together with our members, we facilitate our international clients, mostly public organisations, to grow towards a (more) successful cycling culture, with safe and well designed infrastructure towards a more healthy and sustainable environment.


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"Strategy is about seeing distant things as if they were close and to take a distanced view of close things"

Miyamoto Musashi
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